The Cost To Hire A Social Media Manager in Atlanta, GA
The Cost To Hire A Social Media Manager in Atlanta, GA
Hiring a social media manager in Atlanta, GA, can elevate your business by increasing brand visibility, engagement, and lead generation. However, the cost varies significantly depending on the type of engagement you choose—whether it’s one-off tasks, a part-time employee, or a full-time salaried professional. Here’s an in-depth breakdown of what you can expect to invest in social media management in Atlanta.
1. Hiring for One-Off Tasks
One-off tasks are perfect for businesses looking to handle specific social media needs without committing to a long-term arrangement. Examples of one-off tasks include:
Creating a month of content for Instagram or Facebook
Running a one-time ad campaign
Developing a brand strategy or social media audit
Cost in Atlanta, GA:
You can expect to pay anywhere from $300 to $1,500 per task, depending on the complexity and expertise required. For instance, hiring a local freelancer to design content may cost $300–$600, while developing a comprehensive strategy or running a high-stakes campaign might be closer to $1,500.
Pros:
Ideal for short-term needs
No long-term financial commitment
Access to specialized expertise
Cons:
Limited relationship building with your brand
Inconsistent results if you work with multiple freelancers
2. Part-Time Social Media Employee
If your business needs ongoing social media support but doesn’t require full-time attention, hiring a part-time employee may be a great solution. Part-time employees can handle tasks such as posting, responding to comments, and managing smaller ad budgets.
Cost in Atlanta, GA:
The average rate for a part-time social media employee is around $20 to $35 per hour, with monthly costs ranging from $1,200 to $2,800 for 15–20 hours of work per week.
Pros:
Consistent presence on social platforms
Lower cost compared to full-time employees
Builds familiarity with your brand
Cons:
Limited availability for last-minute campaigns
May lack the skill set for high-level strategy
3. Full-Time Salaried Social Media Manager
For businesses that rely heavily on social media to generate leads, engage customers, and build a strong online presence, a full-time salaried employee is a worthwhile investment. A salaried social media manager in Atlanta typically oversees strategy, content creation, analytics, and advertising campaigns.
Cost in Atlanta, GA:
Full-time social media managers earn between $50,000 and $75,000 annually, depending on experience and the scope of their responsibilities. Senior-level professionals with extensive expertise might command salaries closer to $90,000.
Pros:
Comprehensive management of all social media platforms
Long-term commitment to your company’s growth
Strategic oversight and proactive campaign planning
Cons:
Higher cost commitment
May require additional team members for specialized roles (e.g., graphic design or videography)
Which Option Is Best for Your Business?
The right choice depends on your goals, budget, and how central social media is to your business strategy. If you’re starting out or have a limited budget, one-off tasks or a part-time hire may be sufficient. For established businesses that view social media as a primary revenue driver, investing in a full-time social media manager will likely yield the greatest ROI.
At Wanna Grow Marketing Agency, we offer tailored solutions for businesses at every stage of growth. Whether you need a social media audit, content creation, or full-service management, our team delivers high-impact results without the long-term hiring hassle.
Let’s Grow Together
Ready to find the perfect social media solution for your business? Contact Wanna Grow Marketing Agency today for a free consultation. Together, we’ll take your online presence to the next level.
